Giving an insight into
the world of statistics
One of the slightly confusing aspects of Key Drivers Analysis for researchers is the variety of alternative methodologies. The pros and cons of the approaches are often poorly communicated. The choice of method often comes down to the preferences of a particular Analyst and/or the Researcher’s familiarity with outputs…
A deeper look into what significance testing really means and some of the pitfalls you can come across along the way.
In this presentation, we describe a new approach on how to develop a MaxDiff typing tool and use real data to illustrate our approach. Marketers often find it valuable to include a relatively small number of “Golden Questions” in future surveys, to classify respondents into identified segments with different needs.
Our tailor made simulators provide a valuable and effective deliverable, demonstrating dynamically how variables compare.
Correlated Component Regression: a powerful new technique for pharmaceutical and B2B research. Alex Vishney shares his experience using a new technique for building predictive models from small data sets.
The accumulation of many years of practical consulting experience has meant we are experts in statistical and methodological survey Learn More
We are trusted reviewers for Public Sector and Published Research. As experienced advisors of survey research methodology, we Learn More
Some old favourites, a twist on a theme and some new ones too. Flexible, highly robust methods for every Learn More
Our CCR methodology is revolutionising predictive model development, especially in challenging datasets with many correlated predictors and small samples. Learn More
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