Giving an insight into
the world of statistics

Resource Centre

Our resource centre tells it as it is and cuts through the jargon. Our aim is to communicate and demystify statistical tools and techniques.

Case Study – Kent Archaeological Society Survey and Segmentation Author - Gary Bennett

Getting a grasp of an organisation’s membership needs and expectations is important in order to grow. We recently designed and hosted a membership survey for KAS to do just that.

View Full Article

Case study – Financial Lives Survey, FCA Author - Gary Bennett

We are the FCA’s principal Statistical Consultants on their framework agreement and acted as statistical and methodological advisers on Wave 2 of the Financial Lives Survey, the FCA’s flagship survey of UK consumers. The survey provides a wealth of information about consumers’ attitudes towards managing their money, the financial..

View Full Article

A pragmatic guide to Key Drivers Analysis – How to have your cake and eat it Author - Gary Bennett

One of the slightly confusing aspects of Key Drivers Analysis for researchers is the variety of alternative methodologies. The pros and cons of the approaches are often poorly communicated. The choice of method often comes down to the preferences of a particular Analyst and/or the Researcher’s familiarity with outputs…

View Full Article

Significance Testing – Common Misconceptions Clarified Author - Gary Bennett

A deeper look into what significance testing really means and some of the pitfalls you can come across along the way.

View Full Article

Developing a Typing Tool for MaxDiff Segmentations Author - Gary Bennett

In this presentation, we describe a new approach on how to develop a MaxDiff typing tool and use real data to illustrate our approach. Marketers often find it valuable to include a relatively small number of “Golden Questions” in future surveys, to classify respondents into identified segments with different needs.

View Full Article

Download

Log In

The following log in is for clients who have purchased our Data Visualisation Services.
Enter your log in user or email and password

Click here for more information on our interactive graphs.

CORExpress® Register

Enter your details on our register for more information on CORExpress® Software and training courses.
  • This field is for validation purposes and should be left unchanged.