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Latest Resources

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  Choice Modelling – A New Approach to Dual Response Author - Gary Bennett

  In preparing for a conference paper, we realised that the choice community as a whole has adopted an unrealistic method for dealing..

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  Extensions to our Correlated Component Regression (CCR) Methodology Author - Gary Bennett

  Correlated Component Regression is now our preferred methodology for predictive modelling. It provides more reliable, stable and robust models particularly in the..

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  Factor Analysis in a Regression Context Author - Gary Bennett

  As well as providing everything you need for a Key Drivers analysis, our CCR methodology enables us to analyse the underlying components..

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• Gary is a world class statistician with both a broad and deep knowledge of the statistical tools available to market researchers, and how they can best be applied to give our clients accurate and actionable insight.  I have worked with Gary and his team for many years and value his expert advice, commitment and innovative approach.

  Chrissie Wells Breaking Blue Research

• Working with Gary and his team is very easy; they provide statistical analysis in a way that is simple to understand and meets our research objectives completely. The team not only provides the statistics, but also a thorough recommendation and explanation of why this is the best approach to take and how the data should be interpreted. This experience with The Stats People has been second to none.

  Sheetal Padania Open Plan Research

• Gary and the team are one of the most innovative providers of stats services there is. Our clients get great benefit from our partnership with The Stats People too. I am happy to recommend Gary and the team to colleagues as often as I can.

  Phil Dunn Planning Shop International

• Gary and the team are always very responsive – making time to talk through ideas and solutions informally. I have a great deal of confidence that they will always recommend the most appropriate and pragmatic approaches to achieve our objectives and every project we have worked together on over the past few years has been a success in that regard.

  Alistair Kuechel IFF Research

• Gary and his team are integral to our quantitative work.  They have a deep understanding of market research in general, and also the specific challenges of healthcare research.  They also have the knack of presenting complex ideas in a clear and logical way; we often include them in discussions with our clients at proposal, design and analysis stages.  Above all, they are a pleasure to work with.

  Guy Pascoe Purdie Pascoe

• Gary and his team really understand the research business, are friendly and helpful, give advice on methods when I’m floundering and (importantly for us non-statisticians!) explain methods and outputs in layman’s terms.  I know, whenever they’re involved in a project, it will be completed on time and accurately, with easily digestible outputs.  Gary himself has the experience and gravitas to be extremely credible in front of clients.  For all these reasons, The Stats People is always my first port of call when complex statistical analysis is needed.

  Eileen Sutherland maru / edr