Giving an insight into
the world of statistics

Resource Centre

Our resource centre tells it as it is and cuts through the jargon. Our aim is to communicate and demystify statistical tools and techniques.

An Example Of Our Survey Capabilities Author - Sarah Venables

We recently launched a one-stop-shop programming, hosting and tabulation service for online surveys. We have been a successful statistical modelling partner on survey research projects over many years and this new service enables our clients to have a more joined up approach on their projects. Using one supplier for stats and..

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Statistical Significance Batch-Testing Tool for Multiple Items Author - Sarah Venables

An interactive statistical batch testing tool, free to download from The Stats People.

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Best-Worst Case 2 Author - Gary Bennett

Best Worst Case two (BWC2) models continue to experience huge growth. In this article we highlight the advantages of the approach and present our tailor-made simulators.

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Choice Models Update: More Flexible and Accurate “No buy” Option Author - Gary Bennett

The method used to simulate the “buy vs no buy” decision is an important part of any choice model. Our new approach and simulator enables the implementation of a fully flexible “no buy” option.

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A pragmatic guide to Key Drivers Analysis – How to have your cake and eat it Author - Gary Bennett

One of the slightly confusing aspects of Key Drivers Analysis for researchers is the variety of alternative methodologies. The pros and cons of the approaches are often poorly communicated. The choice of method often comes down to the preferences of a particular Analyst and/or the Researcher’s familiarity with outputs…

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