Maximum Difference Simulator

The Maximum Difference Simulator allows you to see how important a certain selection of features in your product or service are viewed in comparison with each other.


  • View how features are seen in comparison with each other.
  • Select a subset of features you want to be compared.
  • See how your subset of features compare with different audiences (subgroups).


The example given is data simulating how important people view different features when buying a house. The offered features are: in a location they want, affordability, near a school, child safe, nice view, and sleeps more than 4. The simulator shows that they view location and price in roughly equally high importance, then how near a school it is, with child safety and nice view being equally of low importance and sleeping more than 4 being the least but not of inconsiderable importance.


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