The Discrete Choice Model Simulator

The Discrete Choice Model Simulators allow you to simulate different products or services to decide which ones are preferred. It also allows you to see what products are preferred when you can select none of the options given.


  • Compare simulated products with adjustable features.
  • View comparisons when “none” is a choice.
  • See comparisons by subgroups.


The example given is data simulating how 5 different laptops are viewed when one of them has to be chosen. It shows that the cheaper HB and Pear laptops are favoured, with the most expensive being the least popular.



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