Typing Tool

The Typing Tool is often an extra deliverable for segmentation projects. It enables segment membership to be estimated for new cases not in the original sample. The screen shot shows a single entry interface for one case at a time, but we also deliver a batch version of the tool to estimate membership for multiple cases simultaneously.

 Features:

  • Adjust drivers to estimate segment membership
  • View the confidence of the prediction (expressed as a % probability)
  • Batch option to see multiple cases
  • Option to view second most likely segment with confidence level

Example:

The example gives the estimated segment membership for a particular response pattern. This case is predicted as being in segment A with an 82% confidence level.

Typing

 

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