The Typing Tool is often an extra deliverable for segmentation projects. It enables segment membership to be estimated for new cases not in the original sample. The screen shot shows a single entry interface for one case at a time, but we also deliver a batch version of the tool to estimate membership for multiple cases simultaneously.
- Adjust drivers to estimate segment membership
- View the confidence of the prediction (expressed as a % probability)
- Batch option to see multiple cases
- Option to view second most likely segment with confidence level
The example gives the estimated segment membership for a particular response pattern. This case is predicted as being in segment A with an 82% confidence level.