• Introducing the Stats People

    A statistical consultancy focused on supporting the survey research business. We combine top quality methodologies, responsive and accessible communication and consultancy with a strong pragmatic streak.

  • A Full Range of Statistical Services

    Whether you need out-of-the-box methods, general advice on a project or a review of sampling and weighting methodology, we can be your virtual team member and provide the guidance that will help maximise the job’s success.

  • Making Statistics Accessible

    We are not just statisticians, we love to communicate and demystify statistical tools and techniques. Our resource centre tells it as it is and cuts through the jargon. We are on a mission to make stats more intuitive to more people.

Welcome to
the Stats People

Since 2004, Gary and team have been the statistical, methodological and data modelling partners to the Market Research industry:

» adding value to clients’ brands
» offering top class, effective and robust solutions
» enabling client partners to position themselves as experts with their clients

Our approach is centred around making our clients’ portfolio of statistical services the best in class, applying the latest techniques and tools to create actionable, insightful and intuitive solutions.

We are on a mission to demystify statistics.
We live and breathe survey research.
We are a friendly, approachable and responsive team

Our Key Services

The Stats People Resource Centre

A mixture of accessible opinion-based blogs plus papers for the more technically minded.

An Example Of Our Survey Capabilities

With the introduction of our programming, hosting and dashboard service, we would like to demonstrate our survey capabilities.

Choice Models Update: More Flexible and Accurate “No buy” Option

The method used to simulate the “buy vs no buy” decision is an important part of any choice model. Our new approach and simulator enables the implementation of a fully flexible “no buy” option.

Best Worst Case 2 (BWC2) & Hybrid Choice Model

An innovative way to compare attribute levels against each other on a consistent scale

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