• Introducing the Stats People

    A statistical consultancy focused on supporting the survey research business. We combine top quality methodologies, responsive and accessible communication and consultancy with a strong pragmatic streak.

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  • A Full Range of Statistical Services

    Whether you need out-of-the-box methods, general advice on a project or a review of sampling and weighting methodology, we can be your virtual team member and provide the guidance that will help maximise the job’s success.

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  • Making Statistics Accessible

    We are not just statisticians, we love to communicate and demystify statistical tools and techniques. Our resource centre tells it as it is and cuts through the jargon. We are on a mission to make stats more intuitive to more people.

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Welcome to
the Stats People

Since 2004, Gary and team have been the statistical, methodological and data modelling partners to the Market Research industry:

» adding value to clients’ brands
» offering top class, effective and robust solutions
» enabling client partners to position themselves as experts with their clients

Our approach is centred around making our clients’ portfolio of statistical services the best in class, applying the latest techniques and tools to create actionable, insightful and intuitive solutions.

We are on a mission to demystify statistics.
We live and breathe survey research.
We are a friendly, approachable and responsive team

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Download our brochure now

Our Key Services

  • Ad-hoc Projects

    Ad-hoc consultancy is our specialism and our project experience is broad. We combine statistical and methodological expertise with deep knowledge of the market research business. Learn More

  • Survey Research Reviews

    We are trusted reviewers for Public Sector and Published Research. As experienced advisors of survey research methodology, we are often commissioned to write reports reviewing Sampling and Weighting Methodology. Learn More

  • Statistical Toolkit

    Some old favourites, a twist on a theme and some new ones too. Flexible, highly robust methods for every occasion. Learn More

  • Predictive Modelling Software

    Correlated Component Regression is a form of constrained (regularised) regression. This innovative methodology is transforming how we analyse challenging datasets within predictive modelling. Learn More

View All our Services

The Stats People Resource Centre

A mixture of accessible opinion-based blogs plus papers for the more technically minded.

Best-Worst Case 2

Best Worst Case two (BWC2) models continue to experience huge growth. In this article we highlight the advantages of the approach and present our tailor-made simulators.

Significance Testing – Common Misconceptions Clarified

A deeper look into what significance testing really means and some of the pitfalls you can come across along the way.

Statistical Significance Batch-Testing Tool for Multiple Items

An interactive statistical batch testing tool, free to download from The Stats People.

View All Resources

  • The Lab

    We don’t like resting on our laurels. We have never been content just to keep “turning the handle” on the old classics. We are on a mission to invest in R&D to constantly offer better services.

    Sometimes these are born out of the need to address a specific need on a project. But often though this follows from our instincts to look for better ways of doing things.

    Go to the Lab

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