• Introducing the Stats People

    A statistical consultancy focused on supporting the survey research business. We combine top quality methodologies, responsive and accessible communication and consultancy with a strong pragmatic streak.

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  • A Full Range of Statistical Services

    Whether you need out-of-the-box methods, general advice on a project or a review of sampling and weighting methodology, we can be your virtual team member and provide the guidance that will help maximise the job’s success.

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  • Making Statistics Accessible

    We are not just statisticians, we love to communicate and demystify statistical tools and techniques. Our resource centre tells it as it is and cuts through the jargon. We are on a mission to make stats more intuitive to more people.

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Welcome to
the Stats People

Since 2004, Gary and team have been the statistical, methodological and data modelling partners to the Market Research industry:

» adding value to clients’ brands
» offering top class, effective and robust solutions
» enabling client partners to position themselves as experts with their clients

Our approach is centred around making our clients’ portfolio of statistical services the best in class, applying the latest techniques and tools to create actionable, insightful and intuitive solutions.

We are on a mission to demystify statistics.
We live and breathe survey research.
We are a friendly, approachable and responsive team

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Our Key Services

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The Stats People Resource Centre

A mixture of accessible opinion-based blogs plus papers for the more technically minded.

The Good, the Bad and the Ugly…No1

A few anecdotes from the market research industry in times gone by….

Case Study – Kent Archaeological Society Survey and Segmentation

Getting a grasp of an organisation’s membership needs and expectations is important in order to grow. We recently designed and hosted a membership survey for KAS to do just that.

A pragmatic guide to Key Drivers Analysis – How to have your cake and eat it

A detailed look into the different methods of Key Drivers Analysis. It explains the pro and cons of each and suggests how to have your cake and eat it.

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  • The Lab

    We don’t like resting on our laurels. We have never been content just to keep “turning the handle” on the old classics. We are on a mission to invest in R&D to constantly offer better services.

    Sometimes these are born out of the need to address a specific need on a project. But often though this follows from our instincts to look for better ways of doing things.

    Go to the Lab

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