Giving an insight into
the world of statistics

Resource Centre

Our resource centre tells it as it is and cuts through the jargon. Our aim is to communicate and demystify statistical tools and techniques.

Making Statistics More Appealing Author - Sarah Venables

When presenting your offerings to potential clients, it is easy to fall down the trap of displaying the most eye-catching product or the most memorable. The ABC school of advertising looks at a variety of different ways to entice a client to buy, such as emotional appeal, promotions, endorsements..

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Debunking Brexit Caricatures and Myths Author - Gary Bennett

A deeper look into the statistics as appeared in conservativehome on 27 July 2016.

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Is Maths like Marmite? Author - Sarah Venables

I always find it interesting how people view Maths. I get the feeling its rather like Marmite, you either love it or hate it. For me, Maths is logical, black and white, puzzling whilst lighting up the brain. English, on the other hand, may as well be a foreign..

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The Curse of Overfitting Author - Gary Bennett

As researchers, we are often overly-focussed on our samples and our data sets. It’s natural, as they are our only reference point. It is easy to forget that with even the best designed samples, all we can hope to get is a reasonable estimate of “the truth”, for example..

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