The Good, the Bad and the Ugly…No1 Author - Gary Bennett
A few anecdotes from the market research industry in times gone by….
Giving an insight into
the world of statistics
I have just finished a book which describes the possible ways in which the universe will end, which is, when you think about it, rather final. It’s a book I bought for my son who wants to study physics at university and I decided to read it just to..
When presenting your offerings to potential clients, it is easy to fall down the trap of displaying the most eye-catching product or the most memorable. The ABC school of advertising looks at a variety of different ways to entice a client to buy, such as emotional appeal, promotions, endorsements..
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