Giving an insight into
the world of statistics
When presenting your offerings to potential clients, it is easy to fall down the trap of displaying the most eye-catching product or the most memorable. The ABC school of advertising looks at a variety of different ways to entice a client to buy, such as emotional appeal, promotions, endorsements..
A deeper look into the statistics as appeared in conservativehome on 27 July 2016.
I always find it interesting how people view Maths. I get the feeling its rather like Marmite, you either love it or hate it. For me, Maths is logical, black and white, puzzling whilst lighting up the brain. English, on the other hand, may as well be a foreign..
As researchers, we are often overly-focussed on our samples and our data sets. It’s natural, as they are our only reference point. It is easy to forget that with even the best designed samples, all we can hope to get is a reasonable estimate of “the truth”, for example..
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