The Good, the Bad and the Ugly…No1 Author - Gary Bennett
A few anecdotes from the market research industry in times gone by….
Resource Centre
Our resource centre tells it as it is and cuts through the jargon. Our aim is to communicate and demystify statistical tools and techniques.
Not Everything That Makes You Better is a Pill Author - Gary Bennett
Targeting and segmentation and, more specifically, how to improve the effectiveness of your marketing through a segmentation approach that works.
Data and the End of the Universe Author - Sarah Venables
I have just finished a book which describes the possible ways in which the universe will end, which is, when you think about it, rather final. It’s a book I bought for my son who wants to study physics at university and I decided to read it just to..
Making Statistics More Appealing Author - Sarah Venables
When presenting your offerings to potential clients, it is easy to fall down the trap of displaying the most eye-catching product or the most memorable. The ABC school of advertising looks at a variety of different ways to entice a client to buy, such as emotional appeal, promotions, endorsements..
Debunking Brexit Caricatures and Myths Author - Gary Bennett
A deeper look into the statistics as appeared in conservativehome on 27 July 2016.
