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Resource Centre

Our resource centre tells it as it is and cuts through the jargon. Our aim is to communicate and demystify statistical tools and techniques.

Statistical Significance Batch-Testing Tool for Multiple Items Author - Sarah Venables

An interactive statistical batch testing tool, free to download from The Stats People.

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A pragmatic guide to Key Drivers Analysis – How to have your cake and eat it Author - Gary Bennett

One of the slightly confusing aspects of Key Drivers Analysis for researchers is the variety of alternative methodologies. The pros and cons of the approaches are often poorly communicated. The choice of method often comes down to the preferences of a particular Analyst and/or the Researcher’s familiarity with outputs…

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Significance Testing – Common Misconceptions Clarified Author - Gary Bennett

A deeper look into what significance testing really means and some of the pitfalls you can come across along the way.

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Developing a Typing Tool for MaxDiff Segmentations Author - Gary Bennett

In this presentation, we describe a new approach on how to develop a MaxDiff typing tool and use real data to illustrate our approach. Marketers often find it valuable to include a relatively small number of “Golden Questions” in future surveys, to classify respondents into identified segments with different needs.

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Making Key Drivers Models Robust Author - Gary Bennett

At The Stats People, we are against black boxes that require users to place all their faith in scientific looking numeric outputs, which say nothing about how reliable these estimates would be across different samples or on new cases. For some time now, we have been advocating the use..

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Choice Modelling – A New Approach to Dual Response Author - Gary Bennett

In preparing for a conference paper, we realised that the choice community as a whole has adopted an unrealistic method for dealing with the “No Buy” option in Choice models when asked as a second question after a “forced” choice between the alternatives. This is known as the “Dual..

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The Curse of Overfitting Author - Gary Bennett

As researchers, we are often overly-focussed on our samples and our data sets. It’s natural, as they are our only reference point. It is easy to forget that with even the best designed samples, all we can hope to get is a reasonable estimate of “the truth”, for example..

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The Good, the Bad and the Ugly…No1 Author - Gary Bennett

A few anecdotes from the market research industry in times gone by….

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Levels Of Deprivation And Non-White Ethnicity Are Highest Drivers Of Covid-19 Deaths And Cases Across England Author - Gary Bennett

New award-winning analysis of Coronavirus cases and deaths by English regions

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Stricter government COVID stringency measures linked to higher case and death rate Author - Gary Bennett

Insight from new award winning analysis of Coronavirus cases and deaths by country

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Not Everything That Makes You Better is a Pill Author - Gary Bennett

Targeting and segmentation and, more specifically, how to improve the effectiveness of your marketing through a segmentation approach that works.

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Case Study – Kent Archaeological Society Survey and Segmentation Author - Gary Bennett

Getting a grasp of an organisation’s membership needs and expectations is important in order to grow. We recently designed and hosted a membership survey for KAS to do just that.

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